MERCH: GADGE USA
Celebrating three decades of business excellence, Gadge USA aimed to commemorate its significant milestone with a range of memorable merchandise. This collection would not only serve as keepsakes but also as emblematic representations of the brand's legacy and future. Ensuring that the items reflected the brand's evolution and journey was of utmost importance, while simultaneously emphasizing their modern outlook.
objectives
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Design items that capture the essence of Gadge USA's 30-year journey, symbolizing its growth, challenges, and triumphs.
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While nodding to the past, infuse the designs with contemporary aesthetics that showcase the brand's forward-thinking nature.
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Ensure the merchandise has practical use, so they serve not just as souvenirs but also as functional items that recipients would value.
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Design the items in a manner that they double as promotional tools, subtly emphasizing the brand's identity and its achievements.
process
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Sketch initial designs for various merchandise items, incorporating key brand elements and motifs representative of the anniversary.
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Once designs are approved, take the lead in liaising with printers, ensuring quality and design specifications are met in the final products.
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Before mass production, secure a sample of each merchandise item to verify quality, design accuracy, and overall feel.
outcome
A collection of event merchandise items, meticulously designed to encapsulate Gadge USA's 30-year journey. Each item, a harmonious blend of legacy and modernity, serves as both a nostalgic keepsake and a representation of the brand's bright future.
reflection
Crafting merchandise for such a significant milestone was a unique challenge that blended creativity with brand identity understanding. Collaborating closely with printers was integral in translating the design vision into tangible items. The final products not only celebrated Gadge USA's remarkable journey but also showcased the brand's commitment to evolving with the times.