FINANCIAL/PITCH DECK: SKS SALON

SKS Salon, a nascent establishment in the beauty and wellness domain, was in a pivotal phase of its brand and business development. The financial deck, which doubled as an investor pitch, played an instrumental role not just in mapping the brand's fiscal strategy but also in garnering potential investments crucial for the salon's launch and operational success.

objectives

  • Weave the vision, mission, and potential of SKS Salon into the deck, ensuring that potential investors could resonate with the brand's ethos and foresee its potential in the market.

  • Present a transparent and comprehensive breakdown of the salon's financial projections, ensuring they are both understandable for those not well-versed in finance and detailed enough for seasoned investors.

  • Strategically highlight the salon's USPs, market potential, and growth plan to make a compelling case for investment.

  • Design a presentation that is visually appealing, ensuring that it holds the viewer's attention while conveying all necessary information effectively.

process

  • Met with the salon's owners to engage in a series of branding exercises. This deep dive allowed me to grasp a clearer understanding of their envisioned brand identity, which was instrumental in shaping the deck's messaging and visual appeal.

  • Craft a logical flow for the presentation, starting with the salon's introduction, moving into market potential, and culminating in financial projections and call-to-action for investors. While I was provided with SKS's business plan draft for financial specifics, the challenge was to format and articulate the data in line with established norms of pitch/financial decks, ensuring clarity and persuasiveness.

    Present initial drafts to owners, gather feedback, and refine the presentation to align perfectly with the brand's objectives and investor expectations. This was important to both the narrative and design phases of the project.

  • Meld the brand's aesthetic with the serious nature of a financial document, ensuring it's both professional and representative of SKS Salon's identity.

  • Given the brand owners' uncertainty about their vision and mission, it was essential to facilitate comprehensive exercises to glean insights into the brand's core identity. Post these sessions, I took on the responsibility of crafting the presentation's copy, including the formation of vision and mission statements, slogans, and other key messaging components.

The resultant financial/pitch deck successfully encapsulated the essence of SKS Salon, providing a transparent view of its financial landscape and potential growth trajectory. Its design and narrative not only educated potential investors about the salon's offerings but also underscored its promising future in the beauty industry. The tangible testament to the project's success is evident as the salon is now actively in the works, transitioning from concept to a vibrant, real-life brand.

outcome

The project underscored the significance of synergy between storytelling and hard data. Balancing the brand's narrative with its financial aspirations was challenging but rewarding. Moreover, the exercise of distilling the brand's ethos into a clear vision and mission was a vivid reminder of the power and importance of clear messaging in brand presentations. It's worth noting that post the creation of this presentation, the brand's owners opted for a name change, a decision made after this deck's completion and thus not reflected in it. This reiterates the evolving nature of startups and the need for flexibility in the design process.

reflection