LINKEDIN BANNERS: GADGE USA

In the digital age, where online professional personas play a pivotal role, Gadge USA sought to elevate its brand presence on LinkedIn through customized banners for its employees. This project was born out of a dual desire: to fortify brand consistency across individual profiles while also allowing employees the flexibility to express their unique professional identities.

objectives

  • Ensure that each banner, while varied in design, carries forward the GADGE USA brand aesthetics, promoting a unified brand image across all employee profiles.

  • Offer a curated range of designs, allowing employees to select a banner that best resonates with their professional ethos, without deviating from the company's visual narrative.

  • Ensure that the banners are not only functional in communicating the brand message but are also visually compelling, further enhancing the individual's LinkedIn profile.

process

  • Initiate a deep dive into Gadge USA's brand guidelines, understanding its color palette, typography, and visual elements.

  • Create a series of design mockups, each offering a different visual flavor while staying within the brand's guidelines. Note: a dark and light option was drafted for all design versions.

  • Engage with a select group of employees to gather feedback, ensuring the designs cater to varied tastes while promoting brand uniformity.Upon refining based on feedback, finalize a set of banner options and distribute them amongst employees, providing guidelines on optimal usage.

Gadge USA_LinkedIn Banner (3-Dark).png
Gadge USA_LinkedIn Banner (1-Dark).png
Gadge USA_LinkedIn Banner (1-Light).png
Gadge USA_LinkedIn Banner (2-Dark).png
Gadge USA_LinkedIn Banner (2-Light).png
Gadge USA_LinkedIn Banner (3-Light).png
Gadge USA_LinkedIn Banner (4).png
Gadge USA_LinkedIn Banner (5).png

outcome

The LinkedIn banners designed for Gadge USA employees effectively captured the essence of the brand while highlighting individuality. Each banner not only maintained brand consistency but also showcased the unique roles and personalities within the company. The enhanced LinkedIn profiles projected a unified yet distinct image, amplifying Gadge USA's professional online presence.

Developing LinkedIn banners for Gadge USA was a blend of standardization and personalization. It emphasized the importance of having a cohesive brand image while appreciating individual distinctions. This project was a reminder of how detailed attention, even to seemingly smaller facets like LinkedIn banners, can play a pivotal role in strengthening a brand's digital footprint. The experience further underscored the power of consistent branding in building trust and recognition in the digital realm.

reflection