RECRUITMENT PRESENTATION: GADGE USA
Crafted to capture the essence of Gadge USA and its ever-expanding horizons, the recruitment presentation aimed to make a lasting impression on potential recruits, particularly at career fairs and colleges. With Gadge USA intensifying its outreach to academic institutions, especially those with packaging programs, the presentation played a pivotal role in communicating the company's values, opportunities, and its exciting future to the next generation of potential employees.
objectives
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Craft a visually stimulating presentation that utilizes a vibrant color palette, resonating with the younger demographic and ensuring that Gadge USA stands out amidst other potential employers.
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Construct a coherent story that showcases Gadge USA's history, values, current stature in the packaging industry, and its forward-looking initiatives, ensuring potential recruits understand the breadth and depth of opportunities within the company.
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While introducing new design elements tailored for the younger audience, maintain consistency with Gadge USA's established brand identity, ensuring a seamless integration between the old and the new.
process
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Collaborative discussions with Gadge USA's HR and Marketing teams to understand the specific recruitment goals and the key messages to be conveyed.
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Opted for a palette that incorporates bright and engaging colors, resonating with the younger audience, while ensuring these colors still aligned with the brand's established scheme.
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Curated content for the presentation that provides a holistic view of the company, its culture, its achievements, and its future aspirations.
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After initial drafts, solicited feedback from various departments within Gadge USA, refining the presentation based on their insights to ensure all facets of the company were accurately represented.
Note: The content of this presentation does not necessarily reflect the content that will appear in the presentation when utilized. It is a template for the HR team to employ.
The recruitment presentation effectively portrayed Gadge USA as a desirable workplace, capturing the attention of potential recruits and leaving a memorable impression. Its modernized design, coupled with rich content, has set a new benchmark for recruitment materials within the company.
outcome
Designing for a younger demographic while staying true to the company's core identity presented an invigorating challenge. Witnessing the presentation play an active role in Gadge USA's recruitment drives and receiving positive feedback from both the company and potential recruits reaffirmed the value of striking a balance between innovation in design and staying rooted in a brand's ethos.
reflection